Traverse City's Radio Legacy: From First Broadcasts to Modern Airwaves

In 1941, WTCM became Traverse City's inaugural radio station, marking the beginning of a rich broadcasting tradition in northern Michigan.

 

Founded by Les Biederman and his team, WTCM started with a 250-watt transmitter, bringing news and entertainment to the community.

 

Over the decades, Traverse City's radio landscape has flourished, reflecting the region's growth and evolving interests.

 

In 1965, WTCM-FM launched, offering country music to listeners and solidifying its place in the local culture.

 

By 1971, WKLA-FM (now WJML) began operations, further diversifying the area's radio offerings.

 

Community-focused stations like WNMC-FM, established in 1967 by Northwestern Michigan College, have provided platforms for local voices and diverse programming.

 

Recent years have seen significant developments in the local radio scene.

 

In 2019, Midwestern Broadcasting acquired the longstanding rock station WKLT, expanding its portfolio and influence in the region.

 

In 2023, WJZQ shifted to a hot adult contemporary format, rebranding as "Z93" and catering to a broader audience.

 

Technological advancements have also played a role in modernizing local broadcasting.

 

In October 2025, WWTV completed a significant IP-based studio upgrade, enhancing production capabilities and inter-site coordination between Traverse City and Cadillac.

 

These developments underscore the dynamic nature of Traverse City's radio industry, balancing tradition with innovation.

 

As the community continues to grow, its radio stations remain vital in connecting residents, sharing stories, and preserving the unique identity of northern Michigan.