Traverse City's Economic Growth Reflects Rhythm and Stability
Consistent Development and Trust in Systems Drive Progress

Elvis Thao
Feb 6, 2026
Traverse City stands out for its strong sense of rhythm and economic stability, evolving alongside the natural cycles of northern Michigan.
In 2025, the area reached Metropolitan Statistical Area status, uniting Benzie, Grand Traverse, Kalkaska, and Leelanau counties in a shared path of progress.
Steady population growth has brought the MSA to 157,000 residents in 2024, up 5.6% since 2014 and outpacing the state average.
Resilience is clear in local job markets: unemployment dropped to 4.3% in 2024, with a record 71,600 nonfarm jobs.
Tourism remains an economic engine, fueling $1.4 billion in spending and dynamic events like the expanded Traverse City Horse Shows.
Significant investments in water systems, a new Senior Center, and smarter zoning policies ensure the city’s infrastructure supports both growth and community character.
Traverse City’s reliable progress offers a model of sustainable development and trust in local systems.



















































































































